JPS Motion Graphics has created TV spots for national, regional, and local clients. The majority of spots are shot on video then assembled with nonlinear editing software. Spots shot on film (still the choice for high quality image) must be transfered to the digital medium with the use of a machine called a telecine. Today more and more commercials are intended for HDTV. They can be shot on HD tape or film.

Our spots tend to be motion graphic / animation intensive. This approach is often more cost-effective than live action only commercials. By integrating live action with graphic elements we can produce a "world class" look and save a lot of budget on additional actors and sets.

Adobe After Effects for motion graphics

Adobe Premiere Pro for nonlinear editing